by Allie Sutherland.
Carrier has maintained its status as a nationwide leader in refrigeration and air conditioning systems by developing and advertising products based on strong consideration of the most crucial economic and environmental issues since its founding in 1915. Specifically, the 1928 stock market crash followed by the Great Depression, the OPEC oil crisis in 1973, and the ozone protection accord of 1987. Each issue was responsible for creating a set of goals to strive for in refrigeration design in order to be a successful company, and as time progressed, each of these goals became a prerequisite for a successful product rather than a selling point.
The early years of refrigeration were defined by human safety as well as the cost effectiveness of both units as a whole as well as the refrigerants driving them. Freon in particular became a crucial component of Carrier refrigeration products as it was able to be both efficient and inexpensive as it was further developed into different strains. This particular refrigerant, as well as others that are now known to be detrimental to the environment, were valued for their ability to be safe for users before the environment was studied and taken into account.
The Oil crisis of 1973 which came from an embargo that quadrupled gas prices resulted in an increase of energy efficiency and awareness, as the prices of energy created an incentive to conserve, which would only continue to increase between 1979 and 1980 as a result of the decreased oil output due to the Iranian Revolution, raising oil prices to almost $40 a barrel and caused widespread panic. As a result of this second energy crisis, energy efficiency was taken into much greater account in refrigeration equipment in the early 1980s, which became an important way to evaluate future machinery.
By 1987, the Montreal Protocol, which was designed for the purpose of phasing out chemicals and substances that deplete the ozone layer increased public awareness of the ability for refrigerants particularly to negatively impact the environment, which by the 1990s, greatly broadened the spectrum by which refrigerants and refrigeration units needed to be evaluated, as they now needed to satisfy the prerequisites for human safety, economy, energy efficiency, and now environmental awareness. Refrigerants such as Co2 and Freon could no longer be relied upon due to their greenhouse gas effects, and as a result, Carrier pioneered the use of more natural and environmentally friendly substances such as Puron, and led the nationwide effort to reduce greenhouse gas emissions.
As a result of these three particular economic and environmental events spanning the 20th century, Carrier developed effective responses that enabled it to maintain its status as a leader in the design and development of refrigeration equipment up through the 21st century. These events challenged the current refrigeration methods, ultimately demonstrating the need for adaptability in the business of comfort cooling. It was Carrier’s adaptability and leadership that allowed a new set of guidelines to emerge in the 21st century to evaluate the success of refrigeration equipment, which now involves the combined emphasis on human safety, cost effectiveness, energy efficiency, and environmental awareness.
For image captions and credits, please see the associated spreadsheet.
Bibliography
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“The Story of Freon.” Carrier 18 May 1965. Carrier Archives, Cornell Collection Box 13.