
{"id":973,"date":"2014-05-04T17:55:37","date_gmt":"2014-05-04T17:55:37","guid":{"rendered":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/?p=973"},"modified":"2014-05-05T03:10:44","modified_gmt":"2014-05-05T03:10:44","slug":"cooling-consumption","status":"publish","type":"post","link":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/?p=973","title":{"rendered":"Cooling Consumption"},"content":{"rendered":"<p>By Brandon Wagner.<\/p>\n<p>The introduction of comfort cooling into department stores, shopping malls, supermarkets, and other sites of consumption created new spaces and experiences in the 20th century United States.<\/p>\n<div id=\"attachment_1117\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_03_B.jpg\"><img aria-describedby=\"caption-attachment-1117\" loading=\"lazy\" class=\"size-thumbnail wp-image-1117\" alt=\" \" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_03_B-118x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1117\" class=\"wp-caption-text\">photograph<\/p><\/div>\n<div id=\"attachment_1118\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_04_A.jpg\"><img aria-describedby=\"caption-attachment-1118\" loading=\"lazy\" class=\"size-thumbnail wp-image-1118\" alt=\"promotional pamphlet\" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_04_A-144x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1118\" class=\"wp-caption-text\">promotional pamphlet<\/p><\/div>\n<div id=\"attachment_1119\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_04_B.jpg\"><img aria-describedby=\"caption-attachment-1119\" loading=\"lazy\" class=\"size-thumbnail wp-image-1119\" alt=\" \" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_04_B-115x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1119\" class=\"wp-caption-text\">People Like to shop and eat where it&#8217;s comfortable<\/p><\/div>\n<div id=\"attachment_1120\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_04_D.jpg\"><img aria-describedby=\"caption-attachment-1120\" loading=\"lazy\" class=\"size-thumbnail wp-image-1120\" alt=\" \" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_04_D-112x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1120\" class=\"wp-caption-text\">Unit for Small stores<\/p><\/div>\n<div id=\"attachment_1121\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_05.jpg\"><img aria-describedby=\"caption-attachment-1121\" loading=\"lazy\" class=\"size-thumbnail wp-image-1121\" alt=\"By Carrier's accounts, the very first application of air conditioning to a franchise of retail stores was to Murphy &amp; Ragsdale in 1952.  The photograph included in the records is of an entirely nondescript box of a building in the shadows of Carrier's Newark engineering headquarters.\" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_05-203x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1121\" class=\"wp-caption-text\">By Carrier&#8217;s accounts, the very first application of air conditioning to a franchise of retail stores was to Murphy &amp; Ragsdale in 1952. The photograph included in the records is of an entirely nondescript box of a building in the shadows of Carrier&#8217;s Newark engineering headquarters.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1131\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_03_A.jpg\"><img aria-describedby=\"caption-attachment-1131\" loading=\"lazy\" class=\"size-thumbnail wp-image-1131\" alt=\"  \" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_03_A-116x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1131\" class=\"wp-caption-text\">photograph<\/p><\/div>\n<div id=\"attachment_1130\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_021.jpg\"><img aria-describedby=\"caption-attachment-1130\" loading=\"lazy\" class=\"size-thumbnail wp-image-1130\" alt=\"A demonstration of a new environmental ideal for the American home, this photograph repeats tropes of man and nature; what-is-inside and what-is-outside; machine and garden\" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_021-147x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1130\" class=\"wp-caption-text\">A demonstration of a new environmental ideal for the American home, this photograph repeats tropes of man and nature; what-is-inside and what-is-outside; machine and garden<\/p><\/div>\n<div id=\"attachment_1129\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_01.jpg\"><img aria-describedby=\"caption-attachment-1129\" loading=\"lazy\" class=\"size-thumbnail wp-image-1129\" alt=\"A pair of photographs which juxtaposes back-of-house and front-of-house and enables the translation of air conditioning systems, applications, and aesthetic discretion from the warehouses of process cooling to the department store floors of comfort cooling.\" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_01-184x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1129\" class=\"wp-caption-text\">A pair of photographs which juxtaposes back-of-house and front-of-house and enables the translation of air conditioning systems, applications, and aesthetic discretion from the warehouses of process cooling to the department store floors of comfort cooling.<\/p><\/div>\n<div id=\"attachment_1128\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_text_02_B.jpg\"><img aria-describedby=\"caption-attachment-1128\" loading=\"lazy\" class=\"size-thumbnail wp-image-1128\" alt=\" \" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_text_02_B-112x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1128\" class=\"wp-caption-text\">Key components<\/p><\/div>\n<div id=\"attachment_1127\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_text_02_A.jpg\"><img aria-describedby=\"caption-attachment-1127\" loading=\"lazy\" class=\"size-thumbnail wp-image-1127\" alt=\" \" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_text_02_A-115x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1127\" class=\"wp-caption-text\">Total energy plan<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1126\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_08_B.jpg\"><img aria-describedby=\"caption-attachment-1126\" loading=\"lazy\" class=\"size-thumbnail wp-image-1126\" alt=\" \" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_08_B-189x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1126\" class=\"wp-caption-text\">MAY-CO<\/p><\/div>\n<div id=\"attachment_1125\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_08_A.jpg\"><img aria-describedby=\"caption-attachment-1125\" loading=\"lazy\" class=\"size-thumbnail wp-image-1125\" alt=\"A pair of photographs of May Co. stores which illustrates the rapid disapperance of fenestration on the exterior of the building.\" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_08_A-190x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1125\" class=\"wp-caption-text\">A pair of photographs of May Co. stores which illustrates the rapid disapperance of fenestration on the exterior of the building.<\/p><\/div>\n<div id=\"attachment_1124\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_07.jpg\"><img aria-describedby=\"caption-attachment-1124\" loading=\"lazy\" class=\"size-thumbnail wp-image-1124\" alt=\"The great J.L. Hudson department store in Detroit, Michigan, exemplifies the type of punch-holed shopping atmosphere impenetrable to an interior customer en derive\" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_07-120x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1124\" class=\"wp-caption-text\">The great J.L. Hudson department store in Detroit, Michigan, exemplifies the type of punch-holed shopping atmosphere impenetrable to an interior customer en derive<\/p><\/div>\n<div id=\"attachment_1122\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_06_A.jpg\"><img aria-describedby=\"caption-attachment-1122\" loading=\"lazy\" class=\"size-thumbnail wp-image-1122\" alt=\"Sketch perspectives of the interior of Hudson's air conditioned mega department store carry a certain optimism of space.  Particularly in the second of the drawings, the multiplication of elements and one-point perspective redraw the retail world as a single conditioned limitless space.  The likeness of the sketch to models and drawings later commissioned by the Florentine collective Archizoom is notable.  Four decades and a half a world away, architects working under utopian directives fantasized about the very endless derive of shopping already achieved in an elementary way in 1926 by J.L. Hudson in Detroit, MI.\" src=\"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/files\/2014\/05\/brwagner_ARC-500_UMAC-S14_research-portfolio_image_06_A-220x150.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1122\" class=\"wp-caption-text\">Sketch perspectives of the interior of Hudson&#8217;s air conditioned mega department store carry a certain optimism of space. Particularly in the second of the drawings, the multiplication of elements and one-point perspective redraw the retail world as a single conditioned limitless space. The likeness of the sketch to models and drawings later commissioned by the Florentine collective Archizoom is notable. Four decades and a half a world away, architects working under utopian directives fantasized about the very endless derive of shopping already achieved in an elementary way in 1926 by J.L. Hudson in Detroit, MI.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>For image credits and captions, see the associated <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1-Sz2S1EsyudRYdByURo2kUW-cH9A2kwgvquut6GWbUU\/edit?usp=sharing\" target=\"_blank\">spreadsheet<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Brandon Wagner. The introduction of comfort cooling into department stores, shopping malls, supermarkets, and other sites of consumption created new spaces and experiences in the 20th century United States. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=\/wp\/v2\/posts\/973"}],"collection":[{"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=973"}],"version-history":[{"count":27,"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=\/wp\/v2\/posts\/973\/revisions"}],"predecessor-version":[{"id":1154,"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=\/wp\/v2\/posts\/973\/revisions\/1154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=\/wp\/v2\/media\/976"}],"wp:attachment":[{"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jmassey.expressions.syr.edu\/upstatemodern\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}